Home' LAPTOP Magazine : August 2011 Contents 8
Laptop | august 2011
editor in chief
4G Reality CheCk
i’ll always remember the first time i experienced real 4G when it really counted. i was
sitting outside the Yerba Buena center for the arts in san francisco, where apple had
just introduced the ipad 2. i had just shot some hands-on hd video with the tablet
that i needed to upload to the Laptop blog as fast as possible. over 3G this task
would have taken at least 20 minutes, and i probably would have run out of battery
life on my laptop. But over 4G, i uploaded the clip in just a couple of minutes. and
that’s the beauty of 4G. it doesn’t just let you load websites faster, you can also do
things you normally wouldn’t even attempt.
Between at&t, sprint, t-mobile, and Verizon Wireless, a full-blown 4G war is raging.
to find out which network is best, we set up five testers in five cities with the same
phones, modems, and hotspots from each of the big four carriers. We then had each
person thoroughly test each network in different locations, performing not only synthetic
tests but also downloading and uploading large files. Yes, performance is paramount,
but coverage, pricing, and device selection also play a huge role in determining which
4G network reigns supreme (p. 48).
Late July and august is shopping time for students and especially parents. and
we’re here to help with our back-to-school blowout package (p. 74), which includes
our top laptop picks for every budget, from lightweight machines that last all day
on a charge to a multimedia powerhouse with a Blu-ray drive and detachable
remote. You’ll also find our recommendations for the best tablets, note-taking
tech, accessories, and backpacks.
Which company will do the best job of standing behind that notebook purchase?
don’t miss another special report in this month’s issue: our annual tech support
showdown (p. 60). on the phone and online, we evaluated 11 of the most popular
notebook brands, judging based on friendliness, accuracy, and how quickly we could
get help. and this year we added a new wrinkle by testing how well a brand’s social-
networking presence can troubleshoot your issues.
if you have your own brand or product that you’re trying to get off the ground,
you should definitely check out our feature on new services designed to provide
funding for start-ups (p. 88). using crowd-sourcing, one aspiring iphone accessory
company raised $140,000. You’ll also want to absorb our tumblr tips (p. 91). this
micro-blogging/social-networking ser vice can make sure that your company is a
part of the conversation.
one surefire way to get people talking about your brand is to hire a celebrity who
not only endorses the product but also lends creative expertise to make it better.
Just ask polaroid, which hired Lady Gaga to roll out a stylish new mobile printer and
a pair of sunglasses that doubles as a camera. as you’ll see on p. 12, hp and intel
are following a similar path.
editor in chief mark spoonauer
managing editor anna attkisson
reviews editor michaeL a. prospero
associate editor sarah siLBert
senior Writer Brian oLiVer Bennett
staff Writers danieL hoWLeY
arpita aneja, Joann fan, and natalie Vincent
contributing editor thedroidguy
online editorial director aVram piLtch
Web developer Breccia BerrYhiLL
news editor k.t. Bradford
Web content producer meGhan J. mcdonouGh
Web content producer kenneth ButLer
design director JeffreY W. sass
Web art director dom rinaLdi
director of production &
creative services mark morton
production intern GreG Barone
integrated media matt Weiner
regional sales manager archer montaGue
publisher & president edWard d. BroWn
irector of finance &
Business operations Lisa BrisBane
director of circulation michaeL Gerardo
accounting manager Jim cruz
office manager Jeannie mitcheLL
Volume XXXi, issue #8, (s.c. 396) 2011 copyright.
Laptop (issn: 1089-036x) is published monthly (12 issues per year), plus 1 special
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