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101 Social NetworkiNg tipS
While only 8 percent
of online Americans
use this microblogging
service, 95 million tweets are written per day. A
tweet is 140-character burst where Twitter users
share their thoughts, as well as links and photos.
On Twitter you can follow others and they can
follow you, allowing you to engage in both direct
messaging and messaging to the world. Businesses
use Twitter to help build their customer loyalty, and
consumers use it to pontificate on everything from
what’s for lunch to charity projects.
1 Download a desktop and mobile app
The Twitter website has ton s to offer, but you’re not always on the
website, nor are you chained to your desk. Third-party apps such
as T weetDeck, HootSuite, a nd
others offer added func tiona lity
such as the ability to schedule
2 Retweet others
One way to spread goodw ill
among your followers is to retweet
other users’ posts. Todothis, click
on the tweet in question. Doing
thiswillpop upa window onthe
right showing that feed. Then click
Retweet below the update.
3 Leave 20 characters at
the end of your posts
You’ll have a better chance of being retweeted by others if you make
it easy for them to do so. While you have 140 characters to play with in
Twitter, try to restrict yourself to 120.
4 Follow people who follow you
Twitter is a great way to build relationsh ips with your followers. The
best way to do that is to follow them back and engage them in direct
mes saging conversation s.
5 Share pictures and video with your followers
Because Twitter is a text-based network, you’ll want to use services
such as T witPic, T witVid, Plixi, and yFrog to share photos and movies
w ith others.
6 Use hashtags
When you post a comment
that relates to an ongoing
event or a popular topic, add
appear in searches. You can
search for the popularity
of a particular hashtag by
going to hashtags.org.
USeRS now: 190 million
USeRS FebRUaRy 2009: 7 million
7 Delete unwanted tweets
Whoops. You posted somethingyou shouldn’thave. Notto worry. You
can remove it fast. Simply hover over your update on your homepage.
You’l l see a star and a trash can image. The star makes it one of your
favorites. The trash can deletes it.
8 Use Twitter to get better customer service
One way to get the attention of a big-name store, wireless carrier, or
notebook brand is by complaining or posi ng a question on T witter.
Nearly all big companies monitor mentions of their product s through
Twitter and may help you get your problem resolved faster than going
through traditional channels.
9 Shorten URLs
Because every character counts, you’l l want to tru ncate the links you
share withtheworld.Third-partyservices suchasBit.ly andOw.ly will
dothisfor you, andtheyalso offer analyticsfor tracking who retweets
your linkandhow manypeople click onit.Popular desktopappssuch
as TweetDeck automatically shorten links for you.
Make your account private
Ifyoutweetthingsof apersonalnature,you can lock
dow n your tweets so only people you approve can
readthem. Todoso, clickonyouraccounticononthe
top right.SelectSettingsfrom the drop-down menu.
tweeted items may still be publicly visible.
Don’t always broadcast your
to share your
location, but doing it all the time
can be a bit much. To tweet your
location selectively, c l ick on Set-
tings from the drop-down menu
beneath your profile photo in the
top right. Check Tweet Location
> Save. Now, when you open a
new status update wi ndow, you can click the cros shairs icon to add
Make Twitter lists
Agreatwaytoorganizeyourfollowers andhelp otherusersfind con-
tent you like is to make Lists. Within T witter, click on the Lists tab, a nd
select Create A List. Here you can also see lists you’ve been i ncluded
in or lists you’ve already created.
Pick the right people to follow
You can inv ite your f riend s to join Twitter by going to your profile
drop-down menu and selecting W ho To Follow, then selecting the
Find friends tab and con necting with your e -mail account address
book. Or, from the Browse Interests tab, you can check out the top
draws i n various categories, such as Charity, News, and Tech nology.
Also, Twitter has improved its recommendations, and can offer you
suggestions based on who you already follow. T hese appear on your
home profile page on the right.
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