Home' LAPTOP Magazine : January 2011 Contents (second only to the web), according to TwitStat.
It hooks into many different social networks and
lets you quickly post to all of them with the click
of a button. That means updating your Facebook,
LinkedIn, and Twitter accounts no longer requires
visiting every single site individually.
The columned layout and expandable interface
make TweetDeck a perfect fit for those managing
multiple accounts. It’s great for businesses with
many social profiles, especially small business
owners or entrepreneurs. The desktop version is
available for Macs, PCs, and Linux via Adobe AIR.
Tweetdeck is also available on mobile devices
running Android or iOS.
Another great option for managing multiple
accounts, Hootsuite takes things one step further
than TweetDeck with collaborative features. If you
have a group of people managing one Twitter
account, Hootsuite lets you assign tasks to team
members. You can also conveniently schedule
tweets for later using the service’s web and
Hootsuite’s web app features a lively design
that lets you organize streams of Twitter data via
columns and tabs. Hootsuite also features built-in
analytics. Without leaving Hootsuite, you can view
real-time click-through statistics for the links you
send and just as easily send statistical reports.
It should come as no surprise that Hootsuite is
used by Facebook, Papa John’s Pizza, and the
Tweeting is so much better when you have a
team to help you carry the load. CoTweet sets
itself apart from the crowd with valuable features
such as setting roles and permissions for team
members and adding assignments and notes.
Plus, this tool's unified inbox makes it one of the
best clients for businesses.
CoTweet’s Enterprise Edition (starting at
$7,000 annually) adds Facebook reports on such
important metrics as fan trends and impressions.
Huge brands such as Delta Airlines, Microsoft,
Pepsi, and Sprint use this tool to manage their
online presences, and you can, too.
Search, Stats, and
Keeping track of all the conversations about your
business can be overwhelming for one person. This
next set of tools will help you keep tabs on who’s
talking about your business and draw insights from
what they’re saying.
This must-have tool for small businesses offers
a comprehensive overview of your Twitter habits.
Simply enter your Twitter handle and TweetStats
will give you a visual breakdown with graphs and
charts. The report includes how many times a
month you tweet, the times you tweet the most,
who you reply to frequently, and who you retweet
Why is this important? You’ll need these results
to compare and contrast the ROI of your Twitter
investment. Did you also see an increase in sales
based on how frequently you tweet? What happens
when you don’t say as much on Twitter? What times
are your peak hours for replying to others? Who
are you talking to the most? The answers to these
questions will help determine how to evolve your
social networking strategy.
Radian6 is a featured-packed tool, perfect for small
businesses that have a high amount of traffic or
a large amount of press mentions. This tool takes
the load of tracking online conversations off your
shoulders and into its monitoring and engagement
platform. By searching more than 150 million sites
and sources, the Radian6 dashboard finds web
conversations about your business for you. That
data is then analyzed, allowing you to drill down
into a vast amount of information. With Radian6,
you’ll spend more time gaining insights from web
conversations and less time plowing through a
sea of tweets.
Because Twitter operates in never-ending real
time, it can be difficult to keep up with mentions
of your business on the go. TweetBeep can track
and send mentions of your product, business, and
even your blog directly to your inbox.
The free version of TweetBeep is limited to
five keywords and 50 e-mails a day. However, for
$20 a month, you can track up to 200 keywords
and set 15-minute, daily, or hourly alerts maxing
out at 1,000 notifications. TweetBeep also offers
25 keywords and 50 keywords for $5 and $10 a
month, respectively. This a great Twitter tool for
businesses that have just begun building their
Laptop | January 2011
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